Customer Lifecycle Marketing Manager – 18 Month Contract

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Introduction

The job opening for the Customer Lifecycle Marketing Manager at D2L represents an exciting opportunity for marketing professionals interested in customer engagement strategies. This position is part of an 18-month contract, offering a chance to engage with a company that is at the forefront of transforming education and the future of work.

Company Overview

D2L is a cloud-based company recognized for its innovative approach to education. The organization has been a part of the educational transformation movement, focusing on building personalized learning environments that improve overall learning outcomes for students across various platforms—schools, campuses, and corporate entities. D2L's mission is clear: to redefine educational practices and enhance human potential globally.

Role Summary

The Customer Lifecycle Marketing Manager plays a crucial role in ensuring that customers remain engaged throughout their journey with D2L. The responsibilities span from onboarding and adoption to renewal and expansion. The role calls for designing and implementing lifecycle programs aimed at improving customer retention, reducing churn, and maximizing long-term value from D2L’s offerings.

Key Responsibilities

The Customer Lifecycle Marketing Manager's responsibilities are comprehensive and strategic:

GTM Strategy & Planning

• Develop and own the go-to-market (GTM) strategy for product launches and growth initiatives.
• Align the planning and execution of marketing initiatives with business objectives.
• Establish regular review cycles to assess marketing effectiveness, ensuring clarity across product and customer marketing.

Lifecycle Strategy & Program Design

• Create a detailed customer lifecycle strategy that addresses key objectives such as onboarding, product adoption, and renewal health.
• Design scalable frameworks that guide customers from initial steps through long-term engagement.
• Implement strategies tailored to various audience segments and lifecycle stages.

Customer Engagement & Value Realization

• Identify proactive engagement opportunities that promote product adoption and overall usage.
• Design multi-channel communication efforts, including emails and webinars, tailored to customers’ specific needs.
• Collaborate with Customer Success Managers to create a consistent customer experience.

Data, Insights, & Optimization

• Utilize customer data to define prioritized lifecycle initiatives, focusing on improving program performance and customer engagement.
• Monitor key performance indicators (KPIs) and analyze trends related to customer behavior and journey engagement for ongoing improvement.
• Work closely with leadership to address churn signals with effective intervention campaigns.

Marketing Automation & Journey Orchestration

• Develop automated customer journeys utilizing tools such as HubSpot, Salesforce, or comparable platforms.
• Manage end-to-end lifecycle campaigns, ensuring consistent segmentation and messaging.

Content & Messaging Development

• Create clear messaging that guides customers through their journeys.
• Partner with product marketing to create materials that support customer onboarding and feature adoption effectively.

Cross-Functional Collaboration

• Work closely across various departments, including Sales and Support, to enhance the customer experience.
• Gather insights from team members and feedback from customers to refine strategies.

Required Skills and Qualifications

To excel in this role, candidates must meet specific qualifications and possess certain skills:

• 5+ years of experience in lifecycle marketing, customer marketing, or related fields.
• A background in B2B SaaS or technology would be advantageous.
• Proficiency with marketing automation tools like HubSpot, Marketo, or Salesforce is essential.
• Strong understanding of customer segmentation and retention strategies is critical.
• Have a proven record in executing multi-channel campaigns that enhance customer engagement.
• Excellent communication and collaborative skills are necessary for cross-functional cooperation.

Salary Expectations

The expected base salary for this role ranges from $80,000 to $112,000 CAD, determined by the candidate’s knowledge, experience, and relevant skills. D2L also offers additional benefits including wellness subsidies, equity grants, and variable incentives, which will contribute to the total compensation package.

Company Culture and Perks

D2L takes pride in its diverse and inclusive workplace culture. They encourage applicants who may not meet every specific requirement to apply, as they value personal growth and development. Employees enjoy a variety of perks and benefits, including:

• Flexible work arrangements to support a balanced life.
• Opportunities for learning and growth, alongside tuition reimbursement for continuing education.
• Paid volunteer days to encourage community involvement.
• Support programs focused on employee well-being.

Conclusion

The Customer Lifecycle Marketing Manager role at D2L is an excellent opportunity for marketing professionals seeking to make a lasting impact in an organization dedicated to transforming the education landscape. With a focus on customer-centric strategies, data-driven decision-making, and a collaborative work environment, candidates can look forward to contributing their skills to a dynamic and innovative team.

This job offer was originally published on jobicy.com