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Wellhub, previously known as Gympass, is a corporate wellness platform founded in 2012 and headquartered in New York City. The company has expanded its operations to more than 11 countries, providing services aimed at improving employee wellbeing through access to fitness, therapy, nutrition, and other health resources. With the recent rebranding as Wellhub, the company emphasizes holistic employee wellness, moving beyond just gym access to a comprehensive wellbeing solution. Wellhub is committed to creating a culture of health within organizations, making it an attractive workplace for individuals passionate about wellness.
Wellhub is currently looking to fill a position for a Copywriter Lead Associate within its Marketing team. This role is pivotal in enhancing Wellhub's communications, as it aims to transform the production and management of copy that drives the company's growth.
The responsibilities of the Copywriter Lead Associate include:
Crafting Compelling Copy: The copywriter will create and optimize persuasive content for various channels including paid media and Customer Relationship Management (CRM) strategies.
Campaign Involvement: The associate will work on significant B2B and B2C campaigns aimed at boosting revenue through strategic marketing approaches.
Collaboration: In this role, collaboration with team members for brainstorming and new strategies is crucial to develop innovative ideas.
Research: Conducting industry research is vital to ensure the relevance and originality of ideas.
Audience Understanding: The associate will need to develop a thorough understanding of Wellhub's diverse target audiences to tailor messaging effectively.
Freelancer Oversight: The role includes supervising freelance writers, providing feedback, and ensuring quality control on all content.
Creative Agency Meetings: The copywriter will represent Wellhub in meetings with creative agencies, contributing to content optimization and workflow improvement.
Performance Analysis: Post-campaign analysis is part of the role, as the copywriter will participate in reviewing successes and areas for growth to inform future strategies.
Candidates interested in this position should meet the following qualifications:
Remote Work: The position is primarily remote but requires candidates residing outside the state of São Paulo (Brazil). For those in São Paulo, office attendance will be needed on request.
Language Proficiency: Fluency in English is mandatory, reflecting Wellhub's global presence and communication standards.
Experience: Previous experience in copywriting within advertising, content creation, or social media platforms is essential.
Digital Content Optimization: An understanding of how to enhance content performance across various digital platforms is key.
Excellent Writing Skills: Strong command of language and writing skills in diverse formats is crucial to maintain an engaging brand voice.
Adaptability: The ability to adapt tone and style according to different audience needs, while preserving brand consistency, is imperative.
Collaborative Mindset: This role requires a capacity for working cross-functionally and incorporating feedback from multiple sources.
Leadership Capability: The associate must demonstrate leadership when overseeing freelance writers, providing constructive feedback to maintain quality and coherence.
Organizational Skills: Managing multiple projects simultaneously in a fast-paced environment is a necessary skill, supported by strong project management skills.
Results Orientation: Candidates should exhibit a problem-solving mindset, capable of translating business objectives into compelling copy.
Wellhub encourages all interested candidates to apply, even if they don't meet every single requirement outlined, reflecting the company's emphasis on inclusivity and acknowledgement of diverse experiences.
While specific salary figures were not disclosed in the job listing, Wellhub offers a variety of attractive employee benefits:
Health and Wellbeing: Includes health, dental, and life insurance.
Flexible Work Environments: The company promotes a flexible work model, allowing employees to work remotely or in a hybrid setup.
Home Office Support: Offers a stipend for home office setup and a monthly allowance for flexible work arrangements.
Flexible Scheduling: Employees can adjust their working hours based on personal commitments and team needs.
Wellbeing Programs: Access to digital wellness resources, fitness programs, and gyms or fitness studios enhances the wellbeing of employees and their families.
Paid Time Off: Wellhub allows employees to take vacations after six months, alongside additional personal days and a birthday off.
Parental Leave: New parents benefit from fully paid parental leave policies to support family bonding time during significant life changes.
Career Growth: The company invests in employee development, providing opportunities for personal and professional growth within a supportive work culture.
Overall, working at Wellhub as a Copywriter Lead Associate offers the chance to be part of a rapidly growing organization that prioritizes employee wellbeing and fosters a culture of flexibility, support, and innovation.
This job offer was originally published on remotive.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
