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Upstream is recognized as a leader in mobile technology, providing innovative solutions to approximately 1.2 billion consumers worldwide. In the dynamic digital landscape, the company specializes in enhancing businesses' reach through digital marketing strategies. Upstream partners with renowned names across various sectors including Telecommunications, Insurance, Education, FMCGs, and Retail in over 45 countries spanning Latin America, Africa, the Middle East, and Southeast Asia. The company emphasizes a performance-oriented approach to marketing, likening its strategies to "performance marketing on steroids" to achieve optimal user experience, increase engagement, attract customers, and boost revenue.
The role of a Copywriter at Upstream is pivotal in crafting engaging marketing messages that resonate with diverse audiences. The copywriter will collaborate closely with a campaign manager to devise, develop, and produce effective messaging for various mobile marketing campaigns. The primary objective is to create captivating texts that engage consumers while maintaining a conversational tone, making the messages feel authentic and human-like rather than robotic.
The copywriter must be adept at quickly communicating compelling ideas in 160 characters or fewer, which is essential for effective mobile marketing in today's fast-paced digital environment.
The responsibilities of the Copywriter position include the following:
Write clear, persuasive, and original messages or scripts that effectively advertise a range of products and services to attract consumer engagement.
Proofread and edit both Serbian and English content for grammar and spelling to maintain high-quality standards.
Monitor responses from participants or end-users to ensure compliance with customer care protocols within assigned marketing campaigns.
Stay updated with popular culture, trends, and current affairs in Serbia, which is crucial for relevant and appealing content creation.
Collaborate with various teams (Digital Media/Content) to support translations and other related processes that enhance overall campaign effectiveness.
To be considered for this position, candidates must possess the following qualifications and skills:
Native proficiency in both Serbian and English.
A degree in Copywriting, Journalism, Marketing, or a related field.
A minimum of 1-2 years of professional experience in copywriting, journalism (for websites, newspapers, magazines, advertising agencies), online marketing, or advertising.
Highly creative and imaginative individuals who show a genuine interest in the products or services they will be writing about.
Proficient in crafting clear, concise, and grammatically correct content that resonates with various target audiences.
Understanding different language styles to appeal to a broad range of consumers.
Good computer skills, particularly in MS Office, and a reliable internet connection.
Ability to work effectively in a team alongside a diverse set of creative professionals.
Self-motivated individuals with strong organizational skills who can work efficiently under pressure.
While the specific salary range for the Copywriter position is not explicitly stated, Upstream does offer a competitive base salary along with benefits that correlate with the candidate's qualifications and skills. The role promises an enriching experience as it involves working within a dynamic, intelligent, agile, and highly motivated team in a competitive and fast-paced environment.
Upstream prides itself on being an equal-opportunity employer, actively promoting a workplace free from discrimination based on race, color, pregnancy, religion, gender, national origin, age, disability, marital status, or any other legally protected criteria. The company also provides reasonable accommodations for disabled employees and has a zero-tolerance policy against harassment of any individual based on their protected status. Such policies affirm the company’s commitment to cultivating an inclusive workplace that values diversity.
This role offers a unique opportunity for individuals passionate about writing and marketing to contribute to an innovative company at the forefront of mobile technology. As a part-time position based in Serbia, this Copywriter role not only provides the chance to develop one's writing skills but also allows for collaboration with a talented team, focused on creating compelling marketing narratives that can reach wide audiences. Candidates who meet the listed qualifications and share the company's vision are encouraged to apply.
This job offer was originally published on remotive.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
