Content Specialist

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About SafelyYou

SafelyYou is a company dedicated to improving safety and care within senior living environments through innovative technology. Founded in 2015 by CEO George Netscher, following personal experiences with Alzheimer's disease, SafelyYou emerged from UC Berkeley’s Artificial Intelligence Research Lab, which is renowned as one of the leading AI research groups worldwide. The company's mission centers around providing world-class AI solutions, expert clinical services, and hardware to enhance the care experience for both residents and their families.

SafelyYou has garnered recognition as one of the five most innovative fall technologies by the Senate Falls Report (2019) and has received accolades such as the McKnight’s Tech Partner of the Year award. Additionally, it was included in Fortune’s Impact 20 list, highlighting companies making significant improvements to people’s lives through technological innovations.

Role Overview

The Content Specialist position at SafelyYou focuses on creating persuasive content that effectively drives marketing campaigns across various channels. As a Content Specialist, your role involves creating, conceptualizing, and editing various campaign assets which include:

• Sales sheets
• Case studies
• Thought leadership materials
• Video and motion graphics content
• Infographics
• Web copy
• Social media content
• Email communications

Key Responsibilities

Specific duties and responsibilities include:

• Content Creation: You will be responsible for writing and editing persuasive copy that maintains the brand's voice and tone across all digital and traditional communication channels. This will require you to collaborate with different departments to ensure the delivery of high-quality creative assets for marketing campaigns.

• Website Management: You will plan, implement, and manage the organization’s website, ensuring it reflects SafelyYou's vision and engages effectively with its audience.

• Project Management: Overseeing creative projects from inception to delivery is a crucial part of the role, ensuring that all timelines are met and collaborative efforts are executed successfully. You must be adept at managing multiple projects simultaneously,

• Customer Engagement: Cultivating customer stories will be an essential responsibility. This includes gathering success stories and testimonials that showcase the impact of SafelyYou’s services and technology on improving residents' lives.

• Continuous Improvement: You are expected to keep abreast of the latest trends and strategies within the industry and contribute ideas to enhance efficiencies in the company’s operations and marketing efforts.

Ideal Candidate Profile

To be considered for the position of Content Specialist, candidates should possess:

• A Bachelor's Degree in English, Journalism, Marketing, or a similar field.
• Between 3 to 5 years of relevant experience either working independently or in-house at a marketing agency.
• A strong portfolio that demonstrates creative and strategic thinking capabilities across various media formats.
• Proven experience with content strategy, project management, and creative development. Knowledge of research methodologies is also highly valued.
• Familiarity with SEO and SEM practices, and proficiency in tools for keyword research and social media platforms.

The ideal candidate should demonstrate excellent communication, organizational, and presentation skills. Being able to collaborate with cross-functional teams and effectively manage time across multiple projects in a fast-paced environment is essential.

Essential Skills and Technology Proficiency

Furthermore, proficiency in the following tools and technologies will be necessary:

• Google Suite and Microsoft Office Suite.
• Communication tools such as Slack.
• Project management software like monday.com.
• Marketing automation platforms like Marketing Cloud and data analytics tools like Google Analytics.

Additionally, experience in senior living environments or start-up cultures will be considered advantageous.

Work Benefits and Company Culture

SafelyYou offers a variety of compelling benefits to its employees, including:

• A mission-driven company culture, which emphasizes the importance of employee contributions to their uplifting mission.
• Fully remote work opportunities, allowing for flexibility in managing your work-life balance.
• Competitive salary and comprehensive benefits including fully paid employee premiums for medical, dental, and vision insurance.
• 401k program contributions to help employees prepare for retirement.
• Monthly stipends for education, well-being, and work-from-home expenses.
• Unlimited Paid Time Off (PTO) policy that supports work-life balance.
• Opportunities for growth and development, including company retreats and family leave policies.

Commitment to Diversity and Inclusivity

At SafelyYou, there is a strong commitment to creating a workplace that values diversity, equity, and inclusion. The company actively seeks to hire individuals from various demographics, prioritizing the contributions that unique perspectives bring to their collective work environment. They encourage applications from candidates even if they do not meet every technical requirement, emphasizing the need for cultural addition rather than fit.

Conclusion

In summary, the Content Specialist role at SafelyYou represents an exciting opportunity for candidates passionate about making a difference in the field of senior care through engaging content creation. With a clearly defined mission, a commitment to innovation, and a supportive workplace culture, SafelyYou presents an attractive platform for aspiring content professionals looking to influence marketing strategies and make meaningful contributions to the well-being of vulnerable populations.

This job offer was originally published on remotive.com