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Coinbase is seeking a Product Marketing Manager for its Prime & Markets division. This is an exciting opportunity to be part of an organization fiercely dedicated to enhancing economic freedom through innovative financial solutions. The role is fully remote but requires participation in quarterly in-person sessions known as surges. As a key member of the Product Marketing team within the Institutional group, you will take the lead on the messaging and positioning of complex institutional products such as spot, derivatives, cross-margin, liquidity, and execution workflows.
Your responsibilities will involve a variety of tasks focused on ensuring that Coinbase's institutional products resonate effectively in the market:
Own positioning and messaging: You will be responsible for articulating the value of Prime and Markets products, engaging closely with stakeholders including Sales, Product, Legal, and clients. Your goal is to ensure that the narrative is credible and compelling, especially at an institutional scale.
Lead GTM (Go-To-Market) execution: You'll be required to take charge of major launches for Prime and Markets, managing product readiness, sales enablement, key client communications, and event sequencing.
Build enablement materials: Creating high-impact resources such as talk tracks, FAQs, and battlecards will be crucial in simplifying complex information for sales and marketing teams while addressing their real concerns and inquiries.
Cross-functional collaboration: Your role will involve significant partnership with teams including Sales, STPs (Sales, Trading, and Pricing), and Coverage to create institutional-grade clarity, assisting in infusing market insights into product roadmap discussions.
Regulatory navigation: You will be tasked with ensuring clarity regarding product availability and client action items, all while considering varying regulatory requirements across regions.
To be successful in this role, candidates need to meet the following requirements:
Experience: You should have 5+ years of experience in product marketing, product strategy, or institutional GTM, specifically relating to institutional trading and market infrastructure. Familiarity with derivatives such as futures and options is essential.
GTM Strategy Development: Candidates must provide evidence of creating successful GTM strategies for complex products, particularly in reducing complex financial concepts into understandable narratives for sophisticated trading firms.
Collaborative Success: Demonstrating a history of successful partnerships across multiple teams (Product, Sales, Legal, and Comms) will be critical for driving effective product launches and enabling materials that increase client engagement.
Financial Acumen: A solid understanding of institutional markets is a must; you should be fluent in concepts such as risk management, margining, execution workflows, and capital efficiency.
AI Utilization: Experience in responsibly utilizing generative AI, with an emphasis on maintaining human oversight, will be an asset.
The annual base salary ranges from $140,080 to $164,800 USD, with this range being subject to variation based on location. Notably, the total compensation package may include equity options, bonuses, and benefits which encompass medical, dental, and vision plan options along with a 401(k) retirement plan.
Candidates are limited to submitting three applications within a six-month duration. Therefore, it is essential to be strategic about the application submissions. The company prides itself on being an Equal Opportunity Employer, ensuring that all qualified individuals receive fair consideration for employment without being discriminated against due to race, religion, gender, national origin, or any other protected status.
Joining Coinbase as a Product Marketing Manager in the Prime & Markets division represents a significant opportunity to leverage your product marketing skills in an influential and innovative company. Your role will not only contribute to the overall success of Coinbase but also to the advancement of financial technologies that promote economic freedom. If you possess the necessary experience and the passion for creating impactful marketing strategies in a complex environment, this could be your next career step.
This job offer was originally published on weworkremotely.com
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