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The Business Affairs Manager role at Liberty Mutual is designed for a well-versed professional in the advertising and marketing sectors. Positioned within an innovative team at Copper Giants, this role focuses on redefining the client-agency relationship while emphasizing joy and effective collaboration.
At Copper Giants, the company aims to transform the traditional client-agency dynamic by emphasizing satisfaction and creativity. This mission is supported by a robust understanding of consumer behavior, powered by data analytics and insights from Liberty Mutual. The firm emphasizes a synergy between financial success, positive societal impact, and enjoyable work processes, highlighting the need for passionate, innovative thinkers within its squad.
The Business Affairs Manager will take on several key responsibilities:
Advertising Content Review: Evaluate all advertising content, providing guidance related to intellectual property, marketplace risk, and legal concerns.
Expert Liaison: Act as a primary contact and subject matter expert for SAG-AFTRA and the Joint Policy Committee, applying extensive knowledge of commercials contracts and union regulations.
Talent Strategy Management: Oversee talent strategy across various campaigns. This involves negotiating talent agreements, managing costs, and facilitating updates on relevant matters.
AI Production Monitoring: Stay informed on the evolving landscape of AI production, advising on internal policies concerning AI-generated content with a firm understanding of the associated intellectual property implications.
Stakeholder Collaboration: Work closely with producers, creatives, and external agencies throughout the creative development phase, ensuring that business interests are aligned with creative endeavors.
Licensing and Rights Monitoring: Oversee licensing and usage rights for creative assets including music and stock photography, while maintaining effective talent and asset tracking systems.
Network Clearance Management: Manage broadcast content clearance across agency partners.
Production Partner Management: Handle contracting, vendor relationships, and agreements with production partners.
Liberty Mutual Brand Alignment: Ensure that all business affairs guidance aligns with Liberty Mutual’s advertising objectives while maintaining a comprehensive understanding of the brand voice.
To succeed in this role, candidates must bring a diverse skill set, including:
Experience: Significant business affairs expertise within either an advertising agency or a marketing-driven organization.
Creative Development Understanding: Facilitated knowledge of the creative process, stretching from initial briefings to market-ready outputs.
Negotiation Expertise: Familiarity with talent negotiations, SAG-AFTRA agreements, and rights management.
Judgment and Communication Skills: Strong judgment with excellent communication and presentation capabilities are paramount.
Adaptability: The ability to manage several priorities in a fast-paced environment, collaborating effectively with stakeholders at all organizational levels.
Technology Savviness: An understanding of technologies like Generative AI as it relates to business objectives is a plus.
Industry Knowledge: Familiarity with the insurance or financial services sectors would be advantageous.
Candidates are expected to meet the following educational and experiential qualifications:
Education: A Bachelor’s degree in Marketing, Business Administration, or Communications is preferred, along with equivalent experience.
Experience: A minimum of 5 years of progressively responsible experience within a marketing-driven organization is required.
Skill Set: Advanced knowledge of marketing, communications principles, and project management is essential.
Communication: Strong oral and written communication skills are paramount.
Organizational Skills: Exceptional organizational skills with strong analytical capabilities and budget management experience are preferred.
The starting salary range will vary depending on skills, experience, education, certifications, and location. This role is positioned within the competitive landscape of the labor market, indicating a fair range reflective of market value. Liberty Mutual also offers potential commission and/or bonus earnings depending on the role's compensation plan.
Liberty Mutual focuses on establishing an inclusive workplace where all employees feel valued and appreciated. Their workplace culture promotes various perspectives and experiences, enhancing collaboration and innovation at all levels. The company exemplifies this commitment through comprehensive benefits, flexible workplace arrangements, professional development opportunities, and active engagement in Employee Resource Groups.
In summary, the Business Affairs Manager role at Liberty Mutual is an exciting opportunity for professionals eager to redefine the landscape of client-agency relationships while ensuring creative projects thrive within a framework of strong business affairs expertise.
This job offer was originally published on jobicy.com
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