B2B Copywriter – Demand Generation

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Overview

ModSquad is a company that has been at the forefront of the Customer Experience Services industry since its inception in 2007. The company has made a significant impact by partnering with various top brands globally, providing services that encompass customer support, content moderation, trust and safety measures, community management, and social media services. Their partnerships span well-known brands such as Spotify, VSCO, and Vimeo, demonstrating their capability to support diverse industries and client needs. ModSquad primarily operates as a remote company, offering flexibility and the opportunity for employees to work from virtually anywhere.

Job Title and Responsibilities

The job opening is for a B2B Copywriter – Demand Generation. The primary responsibility of this role is to develop a comprehensive inbound content program that will generate demand and drive revenue for the company. Tasks required from the candidate include:

• Developing and maintaining a content calendar filled with revenue-enabling ideas
• Conducting thorough content and market research, including interviews
• Writing authoritative copy that educates and informs the audience
• Producing various forms of content, ranging from emails to ebooks
• Tailoring and repurposing content across numerous formats and channels
• Implementing SEO best practices to enhance organic traffic
• Developing KPIs and tracking them via tools like GA4, Hubspot, and Salesforce
• Analyzing content performance metrics for ongoing optimization

This role is integral in ensuring that the sales team is positioned as trusted experts through effective communication strategies that convert visitors into readers, leads, and, ultimately, clients.

Required Skills

To excel as a B2B Copywriter at ModSquad, candidates must possess a variety of skills and experiences, including:

• Storytelling capability, crafting compelling narratives
• An intuitive understanding of the ModSquad brand and voice
• The ability to write effectively for all stages of the buyer's journey
• Aptitude for producing quality copy quickly and efficiently
• Familiarity with industry literature, such as Revising Prose and Several Short Sentences About Writing
• Expertise in articulating value propositions and messaging frameworks
• Willingness to experiment with new strategies in content marketing
• An obsession with ROI and performance metrics

Further, familiarity with the company's services and technologies, particularly AI, along with a Bachelor’s degree or equivalent experience, is highly favored.

Job Requirements

Candidates are expected to meet the following requirements to qualify for the position at ModSquad:

• A minimum of 3-5 years of proven success in demand generation content writing
• A Bachelor’s degree or equivalent educational background
• Demonstrable knowledge in online content strategy and its creation
• Excellent skills in writing, editing, proofreading, and conducting research
• Strong time-management and organizational abilities
• A high degree of familiarity with digital customer experiences and understanding the buyer's journey

ModSquad prides itself on being an Equal Opportunity Employer, considering all qualified applications, regardless of race, gender, religion, disability, sexual orientation, gender identity, and other protected statuses.

Salary Considerations

While specific salary figures are not provided in the job listing, candidates should anticipate a salary that is competitive within the industry, taking into consideration experience levels, the demand for copywriting skills, and the overall importance of content generation in driving organizational success.

Conclusion

This position represents an exciting opportunity for skilled writers eager to contribute to a thriving company in a fast-paced, evolving field. ModSquad’s commitment to hiring talented individuals means that applicants who meet the outlined qualifications will be considered for a role that not only offers professional growth but also the chance to be part of impactful projects with reputable brands. Job seekers looking to step into the world of B2B demand generation should consider applying for this role to leverage their skills effectively and contribute to a strengthening brand narrative.

This job offer was originally published on jobicy.com