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2UP.io is a new online casino and sportsbook set to launch, originating from a principal sponsor of English Premier League football teams. With a vision to revolutionize the iGaming industry, 2UP focuses on integrating cryptocurrency, original games, and sports along with esports for a global audience.
This position of Affiliate Manager offers an exciting opportunity to shape and drive the marketing strategy. As the role encompasses end-to-end marketing campaigns, the successful candidate will lead initiatives from planning to execution. Working directly with the C-suite, you’ll be responsible for developing a recognizable brand identity that aligns with the company’s core values while resonating with users and stakeholders in the industry. Ultimately, you will manage a high-performing marketing team to achieve these objectives.
The ideal candidate is one who enjoys building and launching projects from scratch. You should bring a combination of creativity and executional capability. A passion for the crypto and gambling sectors, along with a comprehensive understanding of social media dynamics, is essential.
Gambling & Marketing Enthusiast: A strong passion for the gambling industry with insights into evolving digital marketing trends. Adaptability and eagerness to learn are vital.
Social Media Expert: Proficient in leveraging social media platforms to boost brand visibility, engage users, and improve conversion rates.
Campaign Strategist: Proven success in developing and executing multi-channel marketing campaigns.
Analytical Mindset: Ability to analyze campaign performance and translate insights into actionable strategies.
Independent Leader: Capable of assembling and guiding a marketing team, fostering talent and driving success.
You will develop and implement a comprehensive marketing strategy customized to meet business objectives.
The role requires keen leadership to build, inspire, and lead a dedicated marketing team, creating an adaptive and results-oriented culture.
Enhancing and solidifying the brand's identity across multiple platforms, ensuring a consistent and appealing representation across the board.
Innovate and oversee marketing campaigns that resonate with target audiences.
Monitor and analyze the effectiveness of marketing initiatives, leveraging data to optimize future efforts.
Candidates should have relevant experience and skills including:
Gambling Experience: Candidates must have prior knowledge of and experience with online crypto casinos.
Digital Marketing Experience: A minimum of 5 years in digital marketing leadership, preferably within a web2 or web3 context, including knowledge of SEO practices.
Affiliate Management: Experience in developing relationships with online affiliates—especially platforms that review iGaming websites—is crucial.
Influencer Collaboration: Must have experience in securing and collaborating with influential figures and live streamers who can advance the brand's visibility.
Creativity and Strategy: A visionary with unique ideas, capable of setting trends rather than merely following them.
Leadership Skills: Proficiency in building and maintaining a high-performance team, underpinned by excellent communication skills for message crafting and direction.
Adaptability: Ability to remain flexible and adjust to swift market changes.
Passion: An enthusiastic mindset will go a long way; although competitiveness is highlighted, passion is equally essential.
The position of Affiliate Manager at 2UP presents an extraordinary opportunity for individuals passionate about the iGaming industry, particularly in the realms of cryptocurrency and marketing. Successful response to this role requires a blend of creativity, analytical prowess, and substantial experience in digital marketing. If you embody these attributes and thrive under the challenge of building brands from the ground up, this role could be a rewarding career choice.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
