Above the Fold Digital Marketing: Digital Marketing Specialist

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Job Overview

Above the Fold Digital Marketing is currently seeking a Digital Marketing Specialist to join their dynamic team. This position is designated as a contract role that allows remote work from anywhere in the world, providing a fantastic opportunity for professionals looking to contribute to a growing digital marketing agency based in Regina, Saskatchewan, Canada. The role emphasizes the importance of digital strategies to enhance customer engagement and growth.

General Responsibilities

The Digital Marketing Specialist will undertake a variety of tasks to support SEO initiatives and overall digital marketing efforts. Key responsibilities include:

Content Preparation and SEO Support: The role involves researching, preparing content, and supporting SEO initiatives for clients. This includes keyword research, competitor analysis, and exploring opportunities that could help attract more customers.
Content Creation: You will be expected to prepare written content for websites and various listings while also creating images and videos tailored for different platforms.
Customer Interaction: Another crucial aspect involves responding to customer reviews following a set formula and securing necessary client approvals throughout the content preparation process.
Email Marketing: Prepare and assist in editing, setting up, and scheduling email marketing messages, working closely with the Founder to craft effective messaging strategies.
Social Media Management: Collaborate on social media strategies, prepare visual content, write captions, schedule posts, and enhance community engagement.
Website Support: A working knowledge of WordPress is necessary to perform tasks like updating website plugins, images, and copying layouts.
Ad Management: You will be responsible for setting up ad accounts on platforms like Meta and Google Ads, designing campaigns, and managing them weekly, based on client goals.
Podcast Management: The role also includes assisting with the scheduling and management of podcasts, liaising with guests, and monitoring progress.
Project Oversight: Assist with various internal projects, provide direction to external subcontractors, and maintain open lines of communication on project work.
Team Collaboration: Engage in team communications using ClickUp, respond to inquiries, and maintain shared resources so the team operates smoothly.

Required Skills

The ideal candidate should possess the following skills and attributes:

Fluency in English: Strong command of English, both written and verbal, is essential for clear communication.
Technical Proficiency: Familiarity with an array of applications including ActiveCampaign, Canva, ClickUp, Descript, Google Ads, Google Analytics, and WordPress is crucial for the responsibilities outlined. This includes being capable of using project management tools like ClickUp and coordinating tasks efficiently.
Creative Skills: A background in creating visual content for social media and web platforms will be beneficial.
Email Marketing Knowledge: Experience with email marketing and understanding of best practices will help in executing email campaigns effectively.
Self-Starter: Ability to work independently, manage time efficiently, and handle multiple projects simultaneously.

Working Hours

Candidates must be available for work and meetings during the CST Saskatchewan timezone. This stipulation ensures that the successful applicant can engage appropriately with the team's efforts in a timely manner.

Compensation and Benefits

While the specific salary details are not explicitly mentioned, it is common for contract positions to offer competitive hourly rates aligned with industry standards. In addition to financial compensation, the flexibility of remote work and the chance to engage in meaningful projects within a nurturing environment are significant perks.

Cultural Fit

As part of the team at Above the Fold Digital Marketing, collaboration is key. The organization's structure encourages team support, feedback sharing, and maintaining open communication lines. This promotes a culture where employees feel valued and engaged.

Application Process

Interested candidates are encouraged to provide a detailed explanation of their experience with the applications mentioned in the job description. Additionally, the applicant must be willing to provide three references for communication. This ensures that the hiring team can fully understand the applicant's background and suitability for the role.

Conclusion

This position as a Digital Marketing Specialist with Above the Fold Digital Marketing offers an excellent opportunity for growth and innovation in a digital environment. With remote working capabilities, comprehensive tasks, and a supportive team culture, this role is suited to motivated professionals looking to make a real impact in the field of digital marketing.

This job offer was originally published on weworkremotely.com